How to Use Google Business Profile Posts to Drive Sales & Engagement in 2025
In today’s digital-first marketplace, standing out on Google is no longer optional—it’s essential. And in 2025, one of the most powerful (yet underused) tools for local businesses is Google Business Profile Posts. These posts give businesses the opportunity to speak directly to potential customers through their Google listing—whether it’s for promotions, events, products, or updates.
But how exactly do these posts help drive more traffic, sales, and engagement?
Let’s break it down step by step so you can start using this feature like a pro and boost your business growth this year.
What Are Google Business Profile Posts?
Google Business Profile Posts (formerly part of Google My Business) are updates that show up directly on your Google Business listing. Whether someone finds you through Search or Maps, they can see these posts without ever clicking on your website.
You can share:
Announcements
Events
Promotions or limited-time offers
Product highlights
Service changes or business updates
Each post can include text, images, videos, links, and a call-to-action (CTA) button such as Call Now, Book Online, or Learn More.
Why Should You Use Google Posts in 2025?
Still wondering why these posts are so important?
Here’s what makes them essential in 2025:
🔍 Better Local Visibility: Posts keep your profile fresh and active, which helps with local SEO.
💬 Instant Engagement: Communicate directly with potential customers when they find your business on Google.
💼 Drive Conversions: Promote sales, offers, or events right in search results.
📱 Mobile Advantage: With more searches happening on mobile, customers can see and act on your posts instantly.
Did you know? Google Business Profiles with frequent updates and posts often rank higher in local search results!
Step-by-Step: How to Post on Your Google Business Profile
Step 1: Set Up or Access Your Google Business Profile
If you haven’t yet, start by creating or claiming your listing via the Google Business Profile Manager.
Search for your business on Google.
Click on “Manage this business” or “Claim this business”.
Complete your Google business account setup with correct business details.
Step 2: Access the Posting Feature
Log in to your Google Business account, and you’ll find an option labeled “Add Update” or “Create Post.” From here, you can choose the type of post:
What’s New
Offer
Event
Product
Each type serves a different purpose, and choosing the right one improves relevance.
Tips to Create Posts That Convert
Want to turn viewers into buyers? Follow these expert tips:
1. Use Attention-Grabbing Headlines
A clear and catchy headline grabs users fast. Instead of “Big Sale,” say “Get 25% Off All Services – This Week Only!”
2. Add High-Quality Images
Posts with appealing images or videos perform better. Make sure your visuals are bright, relevant, and sized correctly (around 1200×900 pixels).
3. Include Local Keywords
Target keywords like “local SEO for small business”, “list business on Google Maps”, or “add my business to Google” to help your posts show up in relevant searches.
4. Strong CTA
Each post should guide users with a CTA button. Try:
Call Now
Visit Us
Book Appointment
Learn More
These guide users toward your goal—be it more bookings, traffic, or sales.
Use Google Posts to Support Your SEO Strategy
Build Topical Authority
Posting regularly helps Google understand what your business offers. Whether you provide SEO services, digital marketing services, or plumbing—posting about it helps build authority in that area.
Enhance Google Business Optimization
Active posting is one of the most overlooked aspects of Google business optimization. It shows your business is current, trustworthy, and engaged with your audience.
What to Post in 2025? Fresh Ideas You Can Use Today
Not sure what kind of posts to publish? Here are ideas that work great in 2025:
🛍️ New Product Launches: “Introducing Our All-New Mobile App – Download Now!”
🎉 Event Promotions: “Join Us at the Spring Sale Expo This Weekend!”
💡 Helpful Tips: “3 Quick Ways to Maximize Your Digital Marketing ROI.”
💬 Customer Testimonials: “Why Customers Trust [Your Business Name]—Real Stories!”
Mix these with ongoing seasonal promotions and business updates for best results.
Measuring Performance: Use Insights to Improve
After posting, it’s vital to review your performance using the manage my Google Business Profile dashboard.
Metrics you should monitor:
Number of views
Click-through rate (CTR)
Actions taken (calls, visits, direction requests)
Use these insights to refine your posting strategy over time.
Are You Posting Consistently?
Here’s a question: Are you updating your Google Business Profile at least once a week?
If not, you could be missing out on valuable traffic and leads. Google Posts stay live for seven days unless it’s an event or offer. Posting consistently not only keeps your profile active but also helps maintain your ranking.
A Quick Look: Google Posts and Services to Boost It
Sometimes, businesses don’t have time to manage this all themselves. That’s why services like Google business listing service, SEO services, and Google business profile manager offerings are valuable.
They help streamline:
Profile management
Optimization
Local keyword strategies
Tracking analytics
If you’re serious about growth, consider hiring professionals like Listbusinessprofile to help you make the most of these features.
Final Thoughts: Let Google Posts Work for You
Google Business Profile Posts are a high-impact, low-effort way to enhance your visibility, engagement, and revenue in 2025. Whether you run a coffee shop or a digital agency, using posts to connect with your audience in real-time gives you a significant edge over competitors who aren’t active.
Don’t just claim your business—optimize it. Post, engage, and watch your customer base grow.
Ready to grow your business with Google Posts?
Let Listbusinessprofile help you with complete Google business profile optimization—from setup to strategy. Start maximizing your local visibility today!