Top 10 Google Business Profile Features You Should Use in 2025
To stand out in local search results in 2025, leveraging your Google Business Profile (previously known as Google My Business) is more essential than ever. With continuous GBP updates in 2025, Google has rolled out exciting new GBP tools that are reshaping how local businesses engage with customers. At ListBusinessProfile, we help you stay ahead by exploring the top 10 features you should be using right now to grow your visibility, reputation, and customer base.
Why Are Businesses Struggling to Get Visibility in Local Search?
Struggling to get your business seen in local search rankings? Do you feel like your business listing is invisible while your competitors dominate the map pack? You’re not alone. The key might lie in how well you’re leveraging the latest Google Business Profile features.
1. AI-Powered Business Insights
Google’s integration of AI into business insights is one of the most revolutionary Google Business Profile features. Business owners can now access predictive analytics to understand user behavior, peak engagement times, and trending keywords. This allows you to plan your marketing and posting strategy more effectively.
Are you making data-driven decisions for your business profile?
2. Enhanced Messaging Capabilities
With the GBP updates in 2025, messaging has become smarter and faster. The new messaging tool supports auto-replies, suggested responses, and even chatbot integration to improve response time and customer experience.
Are delayed replies costing you potential customers?
3. Video Cover and Short Reels
First impressions matter! Now you can upload short video reels or a video cover to your my business profile, capturing attention instantly. These visuals improve engagement and help potential customers understand your brand better.
Do your photos speak louder than words—or are you still using outdated images?
4. Schedule Promotions and Offers
Google has introduced a tool to help businesses schedule future promotions directly from their google my business account. Plan your discounts, events, or special offers in advance and automate their release for maximum impact.
Wouldn’t it be great to run promotions while you sleep?
5. Q&A Auto-Moderation
Save time with the new Q&A auto-moderation feature. It filters inappropriate content, highlights helpful questions, and suggests automated replies based on your FAQs. This keeps your profile clean and user-friendly.
Are negative or spammy questions hurting your profile’s reputation?
6. Customer Sentiment Analysis
Sentiment analysis tools are now available directly in your Google Business Profile dashboard. They scan reviews and comments to give you a clear idea of customer satisfaction levels and help you respond more effectively.
Curious about how your customers truly feel about your brand?
7. Multi-Platform Syncing
With this new feature, your my business profile can now sync across platforms like Google Maps, YouTube, and even your website widgets. Maintain a consistent brand presence everywhere.
Is your branding consistent across all customer touchpoints?
8. Live Booking Integration
Need to increase bookings? Google has rolled out live booking integrations for salons, clinics, restaurants, and more. Customers can now book services directly from your profile in real time.
Is your booking process simple and seamless for potential customers?
9. Custom Service Menus
Whether you’re in hospitality, fitness, or consultancy, the new custom service menu allows you to list your offerings clearly, making it easier for clients to choose and engage. Despite its potential, this powerful new GBP tool remains overlooked by many businesses.
Are customers guessing what services you offer—or are you guiding them clearly?
10. Trusted Reviews Boost
Google now prioritizes verified reviews more than ever. The update encourages business owners to gather and display genuine feedback, giving more weight to trusted voices in local rankings.
Do your reviews reflect your real reputation—or are you missing key testimonials?
Why Now Is the Perfect Moment to Get Your Business on Google
Still haven’t claimed your profile? It’s never been easier to list my business on Google with ListBusinessProfile. We streamline the entire process, from setup to optimization, ensuring your google my business account is primed for local success.
Ready to Take Control of Your Online Presence?
Your Google Business Profile is more than just a listing—it’s your storefront, your first impression, and your digital handshake. With GBP updates in 2025, you can’t afford to ignore these essential features.
Let ListBusinessProfile help you unlock the full power of your profile. Whether you’re looking to manage your google my business account, optimize your my business profile, or explore the best new GBP tools, we’ve got your back.
Start today—list your business on Google and grow with confidence!